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Fireantz Rebrand, Become the Fayetteville Marksmen

05/12/2017 03:57PM ● Published by Jennifer Gonzalez

Gallery: Fireantz Rebrand. Photos by Matthew Wonderly. [44 Images] Click any image to expand.

Fayetteville, N.C- The Fayetteville Fireantz have announced that, effective immediately, their name will change to the Fayetteville Marksmen.  The team will continue to compete in the SPHL, and play its home games at Crown Coliseum.

“This is an opportunity of a lifetime. To not only own a professional hockey team, but to provide the people of Fayetteville a real community asset,” owner Chuck Norris noted. “And we wanted a name that paid homage to the history of this town, and Fort Bragg, which is home to many of the elite fighting soldiers in the world.”

The logo, which features a Carolina Red Fox with an “M” in his forehead above the blocked words “Marksmen” also carries significance to the team, and the community of Fayetteville.

“The fox identifies with the Marksmen, as it is indigenous to the area, but is also wild, cagy, and ferocious-characteristics showcased on the ice. And, much like the team, the fox exhibits a softer, cuddly side for kids, school events, and non-profit atmospheres,” team President Jeff Longo said. “With the community involvement, our mascot will be a role model for kids in Fayetteville, and help bring attention to fundraising initiatives and provide entertainment at every game.”

The move has been well received by those with information of the change prior to Friday’s announcement, including SPHL Commissioner, Jim Combs.

“While we are respectful of the work of Howard Bullard, we are excited that Chuck is looking to grow hockey in Fayetteville, while paying homage to the military history of the region, and carrying on the great tradition of the Fireantz,” said Combs.

“Combined with the experiences of Jeff, the on-ice product will prove to be an exciting environment for the fans of Fayetteville and the SPHL,” Combs added.

The Marksmen will showcase their new jerseys and mascot later this summer. Be sure to stay tuned to Marksmen on Facebook, Twitter, Instagram, Snapchat, and online at

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