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Sears & Seventeen Collection Back To School Launch Event


Description:

Sears® is kicking off the back-to-school season with cover girl style, hosting a one day event featuring the Seventeen Fashion Collection at select stores nationwide. Attendees will get to choose their favorite style on-site through shopyourway.com, then work with a team of hair stylists and make-up artists to get their glam on. A photo of each attendee in her chosen look will be taken and superimposed onto a Seventeen cover—specially designed to be shared across all social channels. The event will feature a DJ spinning the hottest tunes along with a social media takeover with @searsStyle on Twitter, where a live feed will display images of style attendees across all event locations. The unique hashtag #My17Style will be utilized on all social media platforms, including at shopyourway.com.

The addition of the Seventeen Fashion Collection to its brand portfolio makes Sears the ultimate destination for teens to get stylish looks—offering editorially curated apparel, accessories and footwear that work together to create the perfect ensemble. Featuring a mix of playful key trends and everyday pieces—from Flirty Boho and Sporty Cool to Pretty Sweet and Girly Prep—the collections include printed leggings, military jackets, quilted fleece and boho dresses, as well as accessories, handbags, jewelry and footwear, all at an extremely affordable price point of under $50.

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