You know what they say around this time of year.  

โ€œEverybody loves a fair.โ€

And the Cumberland County Fair is scheduled to open a 10-day run with a ribbon cutting at 4:45 p.m. Friday at the Crown Complex to the theme of โ€œThe Agricultural Express.โ€ Fair folks hope you will jump aboard.

“The Cumberland County Fair has always been about celebrating our community and our agricultural roots,โ€ Tony Williams, the fair manager, said in a news release. โ€œThis year’s Agricultural Express theme allows us to highlight the importance of agriculture while creating an exciting experience for families.โ€

Youโ€™ll know the fair is here.

man with glasses at county fair
Tony Williams, manager of the Cumberland County Fair. Credit: Crown Complex

All you have to do is look along U.S. 301 Business 301 in the night, and youโ€™ll see the bright neon lights of the amusement rides from Big Rock Amusements. There will be 26 different selections this year, according to fair organizers, including the Giant Wheel, the Grand Carousel, the Zipper, the Air Flyer, Zero Gravity, YoYo, the Beast and the Sizzler. Ride credits start at 25 cents, and most rides require between 10 and 25 credits, according to the fair. An unlimited rides wristband is $32.

Strolling the midway always is fun, with carney after carney trying to lure you to their booths to win a teddy bear or whatever the prize.

โ€œCome on, pal, win a prize,โ€ they like to tempt you, โ€œfor that pretty lady on your arm.โ€

You can walk on by, but there will be another carney just down the way.

If you are looking for the lion and tiger trainers, youโ€™ll be out of luck.

โ€œSadly, we won’t have lions and tigers,โ€ Gary Rogers, marketing director for the Crown Complex, said Monday. โ€œHowever, we will have a petting zoo and livestock competitions.โ€

And you certainly will want to browse around the Expo Center, where fairgoers can view some of our community residentsโ€™ finest culinary skills, including traditional cakes, pies, jellies, and jams, along with displays of arts, crafts and photography.

โ€œThese exhibits highlight the talent we have right here in Cumberland County,โ€ Lisa Childers, the county agricultural extension agent, said Tuesday. โ€œWe will also be hosting livestock shows throughout the fair. Our youth exhibitors spend months preparing for these shows, and itโ€™s one of the most exciting parts of the fair.โ€

The Junior Laying Hen Show is scheduled for 6 p.m. on Friday; the Market Lamb Show at 2 p.m. and the Meat Goat Show at 6:30 p.m. on Saturday the โ€œLittle Eweโ€ Show at 5 p.m. on Monday the hog, feeder calves, and steer shows at 5:30 p.m. on September 9; and the Beef Heifers Show at 7 p.m. on September 11.

โ€œThis yearโ€™s feature exhibit centers on a train theme and will showcase crops grown across Cumberland County,โ€ Childers said. โ€œVisitors will get a firsthand look at the crops our farmers grow every day to support our local economy and food supply. We invite all residents and visitors to join us in supporting our youth, honoring our local producers and celebrating the agricultural traditions of Cumberland County.โ€

A night at the Cumberland County Fair in September 2025. Credit: Israel Anta | Cumberland Photos / CityView

Elsewhere on the Midway

There will be other entertainment that may strike your fancy, including the Ember Fire Arts and the Bob Bohm Family. The Ember Fire Arts is a high-energy performance featuring fire dancing, daring tricks, and visual effects that light up the night. The Bohm Family features magic, comedy, skits, games, and music.

On the subject of musical entertainment, there will be plenty of it throughout the fairโ€™s run, according to Greg Adair, the gift drummer with Fayettevilleโ€™s Rivermist, who has been lining up bands for the fair for the past 12 years.

Reflections II performs at 7 p.m. on Friday; Live Wire, which is 70s and 80s pop rock, at 2 p.m. followed by The Heaterz performing blues at 6:30 p.m. on Saturday; various gospel music acts beginning at 2 p.m. on Sunday; Autumn Groove bringing 70s and 80s pop and rhythm and blues at 7 p.m. on Monday; Fear State performing rock at 7 p.m. on September 11; the Scroggins Band performing rock and pop at 2 p.m. followed by Third Crush performing southern rock and country at 6:30 p.m. on September 12.

And whatโ€™s a county fair without those vendors hawking cotton candy, candied apples, burgers, hot dogs, corn dogs, sausage dogs with the fried onions and green peppers, pizza, funnel cakes, fried Oreos, and donโ€™t forget those deep-fried turkey legs. You can smell the food fare all along the midway.

If you are looking for something broiled, be assured, youโ€™ll be out of luck. Remember, itโ€™s the county fair.

A night at the Cumberland County Fair in September 2025. Credit: Israel Anta | Cumberland Photos / CityView

Epilogue

The fair opens daily at 5 p.m., and at 1 p.m. on weekends and Labor Day. General admission is $11 for ages 13 and up. Itโ€™s $6 for ages 3-12.

There is some special admission pricing:

  • Healthcare employees are admitted free on Friday.
  • Faith and Family Day is Sunday, where those 13 and older will be admitted for $6 if you bring your church bulletin.
  • Sensory Friendly Time is set from 1โ€“3 p.m. on Monday, with limited rides sans music and lights. Admission is $11, for adults and children three years of age and older.
  • A Day of Giving is scheduled for Tuesday, and if you bring six non-perishable food items there is no admission charge.
  • Senior Day is September 10, and if you are 65 and older there is no admission fee. For all others, admission is $3.
  • Military (active duty and retirees) & First Responder Night is scheduled for September 11, and with proper identification, thereโ€™s no charge.
  • Hispanic Heritage Day is September 13, where ages 3-12 are admitted at a $5 discount.

โ€œThe Agricultural Expressโ€ is almost here, and boarding is about to begin.

โ€œWe invite everyone to join us,โ€ Williams said, โ€œas we take a journey through the traditions, education, entertainment and memories that make the fair special year after year.โ€

Bill Kirby Jr. can be reached at billkirby49@gmail.com or 910-624-1961.

Bill Kirby Jr. is a veteran journalist who spent 49 years as a newspaper editor, reporter and columnist covering Fayetteville, Cumberland County and the Cape Fear Region for The Fayetteville Observer. He most recently has written for CityView Magazine.