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There is something profoundly powerful about walking into a place and feeling, from the very first moment, that it was created with us in mind. Not as a symbolic gesture. Not for the photo op. But with care, with respect, and with a real purpose. That’s how it felt on June 26 when the Latino Community Credit Union celebrated the grand opening of its new branch at 121 Bonanza Drive, Fayetteville.

The sun shone unhurriedly, the tacos (courtesy of Taco Arepa Food Truck) were hot and bursting with flavor, and the atmosphere pulsed with that delightful Spanglish where our cultures meet, embrace and understand each other.

The new space, modern and full of light, is more than just a relocation: It’s a tangible expansion of access to ethical, safe, and affordable financial services for more than 135,000 members across North Carolina, including those in Cumberland County.

The room quickly filled with familiar faces: young professionals who once translated bank documents for their parents; mothers juggling diapers and silent dreams; grandparents holding folded newspapers like anchors from another time. Each of us had a reason to be there.

Two women pose together for a photo outside the Latino Community Credit Union building. A man walks by in the background.
Cristina España, senior outreach advisor for Gov. Josh Stein’s Office of Intergovernmental Affairs and Outreach, and Rocha-Goldberg at the Latino Community Credit Union grand opening on June 26 in Fayetteville. Credit: Photo contributed by Claudia Zamora

And standing with the community were our steadfast allies. El Centro Hispano, with doors and hearts wide open, offering interpretation, community counseling, job training and that cultural compass that so often guides us. Urban Ministries, with their constant and quiet presence, ensuring no one goes hungry or without shelter; two beacons of hope safeguarding our people’s wellbeing beyond the financial. And of course, our beloved Chamber of Commerce and Compare Foods, joining the celebration, reminding us that businesses can also have soul, roots and real commitment. These aren’t simply friendly organizations. They are pillars. And they were there, not just in name, but in spirit. That’s what truly matters.

Over the years, I’ve seen too many in our community turned away by banks because their ID “didn’t match.” I’ve seen dreams postponed for not fitting the traditional mold. Single mothers hearing a “sorry, you don’t qualify,” and small entrepreneurs giving up after being asked for documents they never knew they needed. That’s why this credit union matters.

The Latino Community Credit Union doesn’t just offer financial services. It offers belonging. It welcomes you with a smile, in your language. It sees your effort, not just your paperwork. It values your story, not just your numbers.

The new building, designed for accessibility and with greater capacity, reflects its deep commitment: to serve all members of the community with dignity and financial opportunity, no matter their origin.

They’ve created a space that reflects our realities. If your ID isn’t “from here,” it’s okay. They accept consular documents and Individual Taxpayer Identification Numbers (ITINs) because they understand that trust isn’t built through bureaucracy; it’s built through humanity.

A Black man and a Latina woman smile for a selfie inside a building with people standing in the background.
Johnny Wilson, president and CEO of Fayetteville Urban Ministry, and Zamora at the Latino Community Credit Union grand opening on June 26 in Fayetteville. Credit: Photo contributed by Claudia Zamora

Do you need a car to get to work? A loan to fix something that broke at home? Even if you don’t have a credit history, they’re willing to help. Their personal and auto loans come with fair terms, designed to support you, not trap you. Dreaming of owning your own home? They’ll walk with you step by step, with accessible mortgage programs, patience and guidance in your language.

For families, there are youth savings accounts, planting early seeds of financial education and pride. For entrepreneurs, concrete tools to grow their ideas. And if you’re just starting out, you can join free, bilingual financial education workshops, where you’ll learn to budget, save and build. Because that remains one of their core values: to educate and empower in English and Spanish. These aren’t luxuries. They are tools. Tools we’ve been denied for far too long.

Our community has never lacked vision. What we sometimes lack are doors that open without fear. One of those doors has now opened wide. That’s what this cooperative is about. Not just banking. Not just numbers. But futures.

No, it won’t solve everything overnight. But it’s a beginning. A serious, structured and deeply compassionate one. It tells us: you matter. Your effort matters. Your dreams deserve a solid foundation.

So, to everyone who made this possible: thank you, from the heart. You didn’t just open a building. You opened a path.

And to you, reading this: If you haven’t yet stepped through those doors, do it. Even if it’s just to ask a question. Even if it’s just to feel the energy. Because something true is taking shape here. And it belongs to all of us.

Claudia Zamora is an Argentinian author, mental health and wellness coach, and passionate community advocate. Since 2011, she has made Fayetteville, North Carolina, her home, uplifting stories, voices, and initiatives that strengthen and celebrate the Hispanic community.

Claudia Zamora es autora argentina, coach en salud mental y bienestar, y una apasionada defensora de la comunidad. Desde 2011 reside en Fayetteville, Carolina del Norte, donde ha dedicado su voz y su trabajo a visibilizar historias, fortalecer lazos y celebrar la riqueza de la comunidad hispana.