Beth Finch knew the odds might not be in her favor when she sought the Fayetteville mayorโ€™s gavel more than 50 years ago. 

This city never knew a woman as mayor. But Beth Finch had a philosophy and believed in what could be.

โ€œIf she had any words of wisdom she would have passed down, it would have been something she said to me numerous times: โ€˜Canโ€™t never did anything,โ€™โ€ Hank Finch says about his late mother. โ€œIn other words, donโ€™t talk yourself out of not attempting to do something because you are afraid you might fail. Always remember, โ€˜Canโ€™t never did anything.โ€™โ€

Beth Dail Finch was elected as the first woman mayor in 1974, serving three terms from 1975-1977, 1977-1979 and 1979-1981.

โ€œMay this monument be more than stone,โ€ Assistant City Manager Jeff Yates said Wednesday before unveiling a monument proclaiming what once was Cross Creek Park along Green Street as Mayor Beth Finch Park. โ€œMay it be a reminder to keep building the inclusive โ€˜Can Doโ€™ city she envisioned.โ€

โ€˜A path where none existed beforeโ€™

Wednesday was a gentle ceremony just down the way from the old City Hall, where Finch served as a Fayetteville City Councilwoman from 1971 to 1975 before succeeding Jack Lee as mayor.ย 

โ€œToday, we gather to honor the life and legacy of Mayor Beth Dail Finch, Fayettevilleโ€™s first female mayor,โ€ Mayor Mitch Colvin said. โ€œShe demonstrated what it truly meant to be a trailblazer. Being a trailblazer requires the courage to walk a path where none existed before. 

โ€œIn 1975, she broke barriers by becoming the first woman elected mayor of Fayetteville, and in doing so, she also became the first woman to serve as mayor of any major city in North Carolina. Her leadership did not stop there. She went on to become the first female president of the North Carolina League of Municipalities, the first woman appointed to the Fayetteville Technical Institute board of directors, what is now Fayetteville Technical Community College, and served as one of the first women trustees for Pembroke State University, now known as the University of North Carolina at Pembroke.

โ€œIt takes resilience to press forward even when doors are closed,โ€ Colvin said, โ€œand vision to see possibilities that others may not yet imagine. True leadership is about the willingness to lead with purpose, to serve with heart and to create opportunities for those who will come after you.โ€

Beth Finch, he said, embodied those qualities. 

A Black man wearing a purple suit stands next to a black stone structure with the words "Mayor Beth Finch Park"
Mayor Mitch Colvin at Mayor Beth Finch Park. Credit: Alex Drew / City of Fayetteville

The mayor reminded us that Beth Finch believed strongly in supporting education, young people, a strong city economy and fostering ties with our neighboring military base.ย 

โ€œShe saw needs in the community and worked to meet them for the people she served,โ€ Colvin said. โ€œTrailblazers like Mayor Finch show us that progress comes when someone is bold enough to break through barriers, but wise enough to bring others along with them. 

โ€œAs we unveil this monument today, let us remember that her story encourages us to lead with courage, to serve with compassion and to make space for the leaders yet to come. On behalf of the city of Fayetteville, I want to thank the Finch family for sharing her with us, and I want to thank this community for keeping her legacy alive.

โ€œMay her example continue to light the way,โ€ Colvin said, โ€œfor future generations of leaders.โ€

Mayor Pro Tem Kathy Keefe Jensen says she is among women today who were inspired by Beth Finch. 

โ€œShe championed education and youth opportunity, believing a cityโ€™s future is brightest when its children can see themselves in it,โ€ said Jensen, a six-term city councilwoman, who is a mayoral candidate in this election season. โ€œShe also understood partnerships โ€” linking City Hall with schools, businesses, neighborhoods and our military community โ€” to turn good ideas into results.

โ€œHer vision wasnโ€™t about headlines.

โ€œIt was about creating a welcoming and well-run city, where service, civility and shared responsibility guide decision-making,โ€ Jensen said. โ€œThat is the legacy I remember, and one that we build on today.โ€

โ€˜This is well-deservedโ€™

A white man smiles while standing next to a black stone structure
Nick Potter, great-nephew of Beth Dail Finch. Credit: Bill Kirby Jr. / CityView

Beth Finchโ€™s great-nephew, Nick Potter, was in attendance Wednesday. 

โ€œI was age 10 or 12 the year she first was elected mayor,โ€ Potter said. โ€œShe was small in stature, only about 5-foot-1.โ€ She believed, he said, in education and equality. โ€œShe was civil in everything she did. She loved this community, and I think this is well deserved.โ€

George Breece, a longtime Cumberland County politico, quietly watched as the monument signifying Mayor Beth Finch Park was unveiled under a bright morning sun to honor the late mayor, who died at age 91 on Dec. 26, 2012.

โ€œBeth was not just a trailblazer, she was a mentor to generations of women, many who never met her,โ€ he said. โ€œShe let girls and women know that they have a seat at the table of governance. That was a powerful message in the mid-1970s, and beyond.โ€

An older white man sits in a crowd.
George Breece at unveiling ceremony for Mayor Beth Finch Park. Credit: Alex Drew / City of Fayetteville

Epilogue

Hank Finch says he is a grateful son to know his late mother has been honored. 

โ€œShe would have been pleased, but embarrassed,โ€ he said. โ€œMy mother tried to make a positive difference for Fayetteville. I think she did make a difference with dignity, elegance and grace. However, my mother never sought the limelight. If you had asked her how she would like to be remembered, she most likely would have replied, โ€˜To be remembered at all would be pretty special.โ€™โ€ 

Beth Dail Finch dared to try, because Beth Dail Finch dared to believe โ€œCanโ€™t never did anything.โ€

Bill Kirby Jr. can be reached at billkirby49@gmail.com or 910-624-1961.

Weโ€™re nearing our fourth year of CityView Today, and so many of you have been with us from day one in our efforts to bring the news of the city, county, community and Cape Fear region each day. Weโ€™re here with a purpose โ€” to deliver the news that matters to you.

Bill Kirby Jr. is a veteran journalist who spent 49 years as a newspaper editor, reporter and columnist covering Fayetteville, Cumberland County and the Cape Fear Region for The Fayetteville Observer. He most recently has written for CityView Magazine.