Matt Hennie

Editor-in-Chief

Matt joined CityView as editor-in-chief in January. He’s worked as a reporter and editor focused on local news for nearly 30 years in several states, including Arizona, Georgia, Kansas, South Carolina and Texas. His experience includes leading the newsroom of Phoenix New Times, an alt-weekly in Arizona, and founding Project Q Atlanta, a digital news site covering LGBTQ+ issues in Georgia. He’s a longtime high school sports official.

Matt can be contacted at: mhennie@cityviewnc.com.

Talmadge Rogers

Director of Sales

Talmadge is the Director of Operations & Sales at CityView, joining the team in May 2024. He brings extensive experience in sales, digital marketing and business operations, previously serving as a Key Account Manager at Gannett/USA Today, where he excelled in account management and strategic growth. A native of Hope Mills, North Carolina, Talmadge is a proud graduate of South View Senior High and UNC-Pembroke. He is married and has one daughter.

Talmadge can be contacted at trogers@cityviewnc.com.

Paul Woolverton, senior reporter, poses for a CityView headshot.
Credit: CityView photo by Tony Wooten
Paul Woolverton

Senior Reporter

Paul Woolverton comes to CityView from The Fayetteville Observer, where he worked for more than 30 years and covered crime, the justice system, the legislature, agriculture, local and state politics, and numerous other subjects, and also was a photographer. He previously was with the StarNews in Wilmington, and while in college at NC State worked at Technician (the campus newspaper), WKNC radio, WPTF radio, and The News & Observer. In his free time, Paul performs and volunteers with the Sweet Tea Shakespeare community theater troupe in Fayetteville.

Paul can be contacted at: pwoolverton@cityviewnc.com or 910-261-4710.

A smiling woman
Rachel Heimann Mercader

Government Reporter

Rachel Heimann Mercader is CityView‘s government reporter. She has reported in Memphis, the Bay Area (California), Naples (Florida), and Chicago, covering a wide range of stories that center community impact and institutional oversight. Her previous investigative reporting has exposed corruption within local governments and unmasked sexual abuse scandals in a public school district, holding powerful institutions to account and amplifying the voices of those impacted. Just prior to joining CityView, she earned her master’s degree from Northwestern University and served as a reporter for the Illinois Answers Project, a nonprofit investigative newsroom dedicated to watchdog journalism across the state.

Rachel can be contacted at: rheimann@cityviewnc.com.

A smiling Black woman with glasses
Dasia Williams

Education Reporter

Dasia Williams is CityView‘s K-12 education reporter. She graduated from North Carolina A&T State University in May 2024 with a degree in multimedia journalism. Before joining CityView, she investigated historically Black colleges and universities at Open Campus Media and has written for The Charlotte Observer. She also previously worked as a digital content producer at the Chattanooga Times Free Press. Off the clock, she enjoys cafe-hopping and reviewing coffee shops across North Carolina.

Dasia can be contacted at: dwilliams@cityviewnc.com.

A white woman with blonde hair smiles at the camera. She is wearing a jean jacket, which is visible in the lower right corner of the image. She has a nose piercing and is wearing baseball-shaped earrings. She is resting her chin on a car seat.
Dawn Denham

Sales Account Executive

Dawn Denham is the Sales Team Leader at CityView Media. A lifelong resident of Fayetteville, she has two daughters, Samantha (husband, Bobby) and Natalie (husband, Fletch), and two grandchildren, Max and Charlie Grace. Dawn has been in the marketing/advertising industry since 2000, beginning her career with The Fayetteville Observer. She has worked in radio, billboards, and the Yellow Pages. In her free time, Dawn loves spending time with family and especially watching her grandson play baseball.

Dawn can be contacted at: ddenham@cityviewnc.com or 910-983-1637.

A young blonde white woman wearing glasses and a white tank top smiles and looks away from the camera to her right. Behind her is a blue wall.
Caitlin Malson Lerario

Administration and Operations Coordinator

Caitlin is the Administration and Operations Coordinator at CityView and The Assembly. She joined the team in August 2024. Before CityView, she worked in photo production at MillerKnoll. A Fayetteville native and a graduate of Terry Sanford High School and UNC Charlotte, Caitlin now resides in Winston-Salem, N.C.

Caitlin can be contacted at: cmalson@cityviewnc.com.

Credit: File photo
Bill Kirby Jr.

Senior Columnist

Bill Kirby Jr. is a veteran journalist who spent 49 years as a newspaper editor, reporter and columnist covering Fayetteville, Cumberland County and the Cape Fear Region for The Fayetteville Observer. He contributes regular columns for CityView Today and has previously written for CityView Magazine.

Bill can be contacted at: billkirby49@gmail.com.